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Home > Publications > Bulletin

Vol. 89封面


Vol. 89
ISSN:1029-4740
Date: 2015-9
  • Softcover:n.a.   
  • Price: 未出版
    Pages:197
    Vol.: 0
    Size: 16 K

    Abstract:
    Finances during the Reigns of Emperors Xianfeng and Tongzhi: The Liangtais of Jiangnan and Jiangbei,” by Liu Zenghe; “The Marketing Strategy for Japanese Jintan in China and its Rivalry with Chinese Rendan,” by Lee Pui Tak; “A Reassessment of Guomindang Regime’s Control of Regional Authorities during the War of Resistance: Chiang Kai-shek’s Handling of the Hoarding Cases of Yang Quanyu and Wu Zhaozhang,” by Wang Chaojan; Book Reviews: “Sato Yoshifumi, Consciousness of Native Place in Modern China: Local Leaders and Local Society in Late Qing and Early Republican China,” by Yun-Hsiu Chen; “Pan Kuang-che, In Search of Western Learning: A History of Reading in Late Qing China (1833-1898),” by Xu Jiagui.

    Contents
    Articles
    A Preliminary Study of Local Consumption during the Qianlong Reign: The Case of Ba County in Sichuan Province[Abstract] Wu Jen-shu‧Wang Dagang PDF 1
    Recent research on the history of consumption during the early modern period has begun to question Eurocentric approaches, pointing out that China’s consumption trends may have been similar to those of Britain or Western Europe at same period. However, the relevant Chinese documents focus overwhelmingly on the material culture of the upper classes, and historical resources regarding the common people’s ability to consume luxury objects are rare. Through an analysis of the inventories of stolen goods from 1757 to 1795, this essay investigates the consumers of Ba County in Chongqing Prefecture, a relatively uncommercialized part of the empire, showing that the victims of theft increasingly came to consist of people engaged in commerce and industry. This was a new group of consumers, belonging to the middle segments of society and able to consume such luxury objects as high quality clothes, tin, silver and bronze objects, and the like, that emerged in the eighteenth century. The stolen goods reflected the rapid commodification of the local economy and the changes in people’s consumption patterns. In addition, fashion styles from the Jiangnan area and even imported “foreign goods” could be found among the stolen goods, reflecting the range of outside influences on consumption. Although this essay is a microhistory, it reminds us that China’s consumption in the eighteenth century should not to be underestimated.
    Keyword:Qianlong, Baxian (Ba County), theft, consumption, fashion
    The Conflict between Two Liangtai and Wartime Finances during the Reigns of Emperors Xianfeng and Tongzhi: The Liangtais of Jiangnan and Jiangbei[Abstract] Liu Zenghe PDF 43

    After Taiping troops occupied Nanjing, various imperial armies marched southwards, requiring unprecedented financial resources. The old mechanism through which the Ministry of Revenue transferred military payments according particular needs was hardly efficient. Emperor Xianfeng ordered the commander of each army to negotiate for supplies of money through provincial liangtai, which then entered a period of self-management. During the war to suppress the Taiping Rebellion, the two liangtai of Jiangnan and Jiangbei were important bureaus for military fundraising and payments. However, they often completed and conflicted with each other about the resources to be taxed, the soldiers to be paid, the money to be transferred, and so forth. The General Bureau of Military Fundraising was established to coordinate the two liangtai. Although working efficiently at the beginning, it soon disappeared due to the intervention of military commanders and the corruption of officials. The conflicts and rivalry between the Jiangnan Liangtai and Jiangbei Liangtai reflected the inability of imperial court to adapt to the requirement of wartime military fundraising in authorizing and appointing the liangtai officials. That was the fatal flaw of the wartime financial system of the imperial court.

    Keyword:wartime finance, Jiangbei Liangtai, Jiangnan Liangtai, Qiao Songnian, Jiang Qingji

    The Marketing Strategy for Japanese Jintan in China and its Rivalry with Chinese Rendan

    [Abstract]
    Lee Pui Tak PDF 85

    Japan emerged as a superpower in the early twentieth century after its wars with China and Russia. The image of Japan as an advanced country in the medical and pharmaceutical industry helped it promote its products in China. In its promotion campaigns in the Chinese newspapers, the focus was on advertising one product: the Human Elixir (jintan 仁丹). Jintan was produced by the Morishita pharmacy森下藥房, which took the opportunity to expand its business in China when that country’s demand for medicine was especially high. As a result, Morishita earned more revenue from China than Japan. In the meantime, the success of Jintan aroused the attention of Huang Chujiu 黃楚九, who made a similar product known as Rendan (人丹) in Chinese. Through aggressive advertising and promotion, Rendan successfully challenged the supremacy of Jintan in China. Based on government records, business archives, newspapers, old photos, and advertising pamphlets and leaflets, this article examines how Jintan gained its supremacy in China, and how later Rendan competed with it and finally surpassed it. To support this argument, this paper provides an analysis of trademark and advertisement strategies. I also discuss issues of commercial war, localization of markets, conceptions of foreign products, trademark infringement, and businesses in sales and advertising.

    Keyword:Jintan, Rendan, Sino-Japanese commercial rivalry, advertising campaign, trademark infringement
    A Reassessment of Guomindang Regime’s Control of Regional Authorities during the War of Resistance: Chiang Kai-shek’s Handling of the Hoarding Cases of Yang Quanyu and Wu Zhaozhang [Abstract] Wang Chaojan PDF 125

    The Nationalist government was threatened by a surge in rice prices in interior China during the early 1940s. Chiang Kai-shek tried to control prices to solve this crisis. The National Food Administration was established in 1940 to manage markets and obtain the needed grains, but it did not achieve this goal satisfactorily. Therefore, Chiang decided to collect the land tax in kind and created the Ministry of Food to administer this new policy. The institution of food management in wartime meant that the government tried to build formal institutions, but this led to expansion of the bureaucracy. Using the state apparatus to contain market speculation also contributed to increasing the role of the state in local society. Chiang insisted on strict prohibitions against hoarding and profiteering as well as nationalizing the land tax, which naturally aroused opposition. This article analyzes how Chiang handled the hoarding cases of Yang Quanyu and Wu Zhaozhang and examines the mode of control exercised by the central authority over regional powers during the war, and further compares this to the Chinese Communist Party’s controls.

    Keyword:The War of Resistance against Japan, Chiang Kai-shek, Guomindang, land tax in kind, hoarding
    Book Reviews
    Sato Yoshifumi, Consciousness of Native Place in Modern China: Local Leaders and Local Society in Late Qing and Early Republican China Yun-Hsiu Chen PDF 183
    Pan Kuang-che, In Search of Western Learning: A History of Reading in Late Qing China (1833-1898) Xu Jiagui PDF 189
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