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汪漢溪父子與上海《新聞報》的經營

arrow iconDate(s): 2020/12/22

arrow iconTime: 15:00~17:00

*Venue: Archives 3rd Conference Hall

*Speaker:Prof. Kao Yu-Ya(Department of Hitory, Fu Jen Catholic University)

*Organizer: Urban History Research Group

現代意義的報紙清末傳入中國後,上海《新聞報》(1893-1949)以其銷量宏大,長年穩居中國報業的首位。《新聞報》創刊時,《申報》已在上海稱霸21年,《新聞報》靠什麼能後來居上?汪漢溪父子是《新聞報》長期的實際經營者,本文介紹其背景個性與經營理念,經濟獨立、政治低調、重視新聞、廣告至上、大眾路線的理念如何產生與落實?全國第一的地位如何長久維持?清末民初多變的時局曾帶給《新聞報》怎樣的挑戰?



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