The Construction of the Modern Wom-en in Taiwan’s Fashion Magazines

Date(s)： 2021/07/16

Time： 10:00~12:00

Venue： 視訊會議

Speaker：Prof. Jennifer Liu Demas（Department of History, Central Mich-igan University）

Organizer： Women and Gender History Research Group

■ 視訊會議連結：https://asmeet.webex.com/asmeet/j.php?MTID=m6e7962e8d64c5818fbeefd874165b4f6

會議號：184 794 0140
密碼：Yt971648

■ Webex Meetings 操作說明及FAQ

Abstract:
I will examine women’s fashion magazines as a window to look into the construction and propagation of Taiwanese modern womanhood in the 1990s and 2000s. Women’s fashion magazines were able to come into existence in Taiwan beginning in the 1980s due to several factors. The government lifted the import restrictions and lowered tariffs in 1984, thereby allowing foreign goods to flood into Taiwan within a short amount of time, and the restrictions on establishing wholly foreign-owned and joint-venture advertising operations were also lifted. The expansion of international advertising agencies, the easing of press restrictions, and the enforcement of intellectual property rights law brought about international women’s magazine’s visibility in Taiwan. Other factors for the rise of women’s fashion magazines in the 1980s and 1990s included Taiwan’s economic boom, the resurgence of the feminist movement, and more women in the workforce, especially in “pink-collar” jobs, the female counterpart of “white-collar” jobs.