This issue contains three articles: “Tensions between Gentry and Merchant Cultures: Advertising Papers as an Aspect of Consumer Society and Cultural History,” by Wu Jen-shu; “‘Pacifying the Wildland’: The Larut Wars and the Beginning of the He Xiangu Cult in British Malaya,” by Hsiao-ching Liao; “Household Necessities: Popular Science in The Ladies’ Journal (Funü zazhi) before the May Fourth Movement, 1915-1919,” by Hsiang-Fu Huang; Book Reviews: “Lu Xun, Butterfly and Dragonfly: From the Civil War to the Cold War, 1944-1950,” by Jen Tien-hao.